Scope3’s latest launch is as much about the economics of ad tech as it is about AI

Last week, Scope3 made a series of product announcements, touching on two of the hot-button issues in ad tech right now: brand safety and ad curation. This is a further sign that competition in ad tech is heating up.

First of all, it’s worth recapping the particulars of the launch — Digiday earlier perused the details in an interview with Scope3 CEO Brian O’Kelley — which included an “agentic advertising platform” among a raft of tie-ups. Among the high-profile names involved are Amazon, Google, Meta and The Trade Desk.

At the core of all the announcements was “AI-driven media optimization,” including a hub for agentic media products, a curation offering whereby users can use a centralized application to set controls across supply-side platforms, and a Brand Standards tool.

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