March, 2025

March, 2025

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. TikTok wrapped up a successful year in 2024, even with a murky future ahead. Brands�...

Why one exec thinks 2025 could be Pinterest’s most pivotal year yet
Pinterest is gearing up for a big 2025, doubling down on visual search, expanding its global footprint and rolling out more performance-driven tools to woo long-tail advertisers. Visual search has ...

Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic
This week’s Media Briefing looks at the role Apple News+ plays in publishers’ audience and revenue ambitions. Execs told Digiday they are seeing continued growth in engagement — and therefore re...

As political polarization intensifies, agencies struggle to find brand-safe gaming influencers
In 2025, content creators are no longer afraid to share their political opinions — and it’s created a headache for brands looking to engage in influencer marketing without prodding the hornet’s ...

WTF are JBPs?
During the halcyon days of the 2010s, business growth rates in the online ad industry were buoyant, as advertisers clamored for ‘media-firsts,’ and VC-backed tech firms competed at a breakneck pac...

Stealer Malware Leaked More than 2 Million Bank Cards – Report
Kaspersky Digital Footprint Intelligence estimates that 2.3 million bank cards were leaked on the dark web, based on an “analysis of data-stealing malware log files from 2023-2024.” On average, ev...

Generative AI and Agentic Commerce Poised to Enhance UX – Report
The evolution of generative AI and agentic commerce is poised to transform the customer journey, streamlining the path from awareness to purchase and beyond. A research report from CBInsights outlines...

UK Cash Savings Fintech Bondsmith Introduces Insured Deposit Sweep
Bondsmith, the UK’s cash savings fintech, is pleased to announce the launch of the country’s FSCS-insured bank deposit sweep, bringing cash management solution to British savers. Claiming to be mo...

Canary Capital Seeks SEC Nod for First Axelar ETF, AXL Price Soars 14%
Asset Manager Canary Capital has filed an S-1 registration statement with the US Securities and Exchange Commission (SEC) to launch an exchange-traded fund (ETF) tied to Axelar (AXL). This marks th...

3 reasons to still buy a streaming device in 2025 — yes, even with smart TVs
When should you buy an external streaming box instead of just relying on your TV’s own software?...

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B&T Television

March