March, 2025

March, 2025

How creator partnerships go beyond awareness and conversions to fuel advocacy
While brands see creators as a safe bet to boost awareness or drive conversions, they’re missing something. Analyzing influencer campaigns from 2024 uncovered an intriguing trend: that much of the i...

Why biddable CTV is the future and how publishers and media buyers alike benefit
Tyler Romasco, svp of global publisher development, OpenX It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are projected to generate over $1 billion in a...

David’s Bridal Announces CEO Transition, New ‘Asset-Light, AI-Powered Business Model’
David’s Bridal is set to make a CEO transition and several other leadership changes as it shifts to an “asset-light, AI-powered business model.” Effective April 1, the company’s current presid...

Hyundai and Avride Team to Develop Robotaxi Fleet
Hyundai has launched a partnership with autonomous vehicle/robot delivery firm Avride. The collaboration will focus on the development of autonomous vehicles equipped with Avride’s driving system,...

KYB in Spotlight as Tariffs and Digital Innovation Reshape Procurement
As U.S. tariffs come into full force, global trade routes are being redrawn. So too are B2B procurement strategies. The reconfiguration of sourcing decisions is happening against a backdrop of ongoing...

ADP: Job Growth Slows Amid Concerns About Uncertain Economic Outlook
Private sector job growth slowed in February amid employers’ concerns about an uncertain economic outlook, ADP said Wednesday (March 5). The private sector added 77,000 jobs in February, a figure th...

Papaya Global Launches Fraud Prevention Pact With Sumsub
Payroll and payments platform Papaya Global has launched a partnership with verification and compliance solutions provider Sumsub. The collaboration will see Sumsub offer Papaya artificial intellig...

SEC Investor Advisory Committee Meeting on March 6th. Discussion Topics include Retail Fraud and AI
The SEC’s Investor Advisory Committee (IAC) will hold a meeting on March 6, 2025 to discuss several topics including retail fraud and Artificial Intelligence’s (AI) impact on operations. The first...

EU Launches Program to Aid Female Entrepreneurs
The EU has launched a new “first of its kind” program designed to help female entrepreneurs. The European Investment Bank (EIB) and the European Commission have started an initiative that aims to ...

Friendly Fraud has Become Pressing Issue in Digital Commerce – Report
Friendly fraud has become a pressing issue for businesses, particularly in the fast-evolving world of e-commerce. This, according to a new report released by Juniper Research. Unlike traditional fraud...

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B&T Television

March