April, 2025

April, 2025

Aussie Designer Katie Perry Takes Her Trademark Case Against Katy Perry To High Court
Some people just don’t know how to take the “L” I suppose. We’ve been following a silly trademark case in Australia between pop singer Katy Perry and fashion designer Katie Perry for some time...

Amid tariff upheaval, marketers look to AI solutions to eke out creative gains
With brand budgets under pressure, marketers are reaching for every lever they can pull to make their campaigns more efficient. One area that’s often overlooked? The creative itself. Creative ...

Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers
In Digiday+ Research’s end-of-year survey in 2024, we learned that marketers expect to grow their investments in influencer marketing in 2025 compared with 2024. Of marketer respondents, 57% said th...

Media Briefing: From fringe to frontline – AI’s fast-track rise in newsrooms
This week’s Media Briefing looks at how publishers including Financial Times, Immediate Media and Reuters adopting AI tools to augment their journalism. AI-assisted newsrooms Gannett’s DE&I...

Inside WPP’s $150 million InfoSum purchase
WPP’s acquisition of data clean room InfoSum has raised eyebrows both inside and outside the industry, not just because of what it signals about the holding company’s ambitions but also because of...

Temu’s tariff-induced ad retreat opens a window for retail rivals
When Temu sneezes, paid social advertising catches a cold. The Chinese e-commerce juggernaut has been one of the most aggressive spenders in digital advertising, blitzing Facebook and Instagram w...

House Select Committee Says DeepSeek Is Threat to US Security
A House select committee recommended Wednesday (April 16) that the government address risk from Chinese artificial intelligence (AI) models after finding that DeepSeek presents a threat to U.S. securi...

OCC Combines Supervision Activities and Elevates Information Technology and Security
The Office of the Comptroller of the Currency (OCC) said Wednesday (April 16) that it will combine some of its supervision activities; blend its risk identification, analysis and policy efforts; and e...

Shein, Temu Set to Raise Prices as ‘De Minimis’ Exemption Is Undone
eCommerce retailers Shein and Temu, which have exploded in popularity across the U.S. thanks to their cheap items, have sent letters to customers warning of incoming price increases. Both retailers s...

Google Bolsters Ad Safety Efforts With Enhanced AI Tools
Google said Wednesday (April 16) that it strengthened its use of artificial intelligence (AI) in the ad safety realm to protect consumers and its advertising ecosystem by making more than 50 enhanceme...

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B&T Television

April