July, 2025

July, 2025

WTF is request duplication?
Related Insights The Programmatic Marketer To reduce auction duplication, buyers start to enforce sellers.json Read More On the face of things...

WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart
This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as...

LinkedIn makes it easier for creators to track performance across platforms
LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools ...

Adobe Says Retailers’ AI-Driven Traffic Will Leap 3,200% During Prime Day
Adobe said Monday (July 7) that during Amazon’s Prime Day sales event that runs from Tuesday (July 8) through Friday (July 11), it expects the amount of traffic to all U.S. retailers that comes from...

Apple COO Jeff Williams to Hand off Some Duties, Then Retire
Apple said Tuesday (July 8) that Chief Operating Officer Jeff Williams will hand off some of his duties before retiring later this year to spend more time with friends and family. [contact-form...

Meta Reportedly Buys 3% Stake in Smart Glasses Partner EssilorLuxottica
Meta reportedly bought a roughly 3% stake in eyewear maker EssilorLuxottica, which is the maker of Ray-Ban and Oakley glasses and one of Meta’s partners in the smart glasses business. [contact...

VC-Backed Firms Choose Mergers and Buyouts Amid Uncertainty Around IPOs
Companies backed by venture capital (VC) firms are reportedly choosing mergers, acquisitions and buyouts over initial public offerings (IPOs). [contact-form-7] While the overall number of ex...

Report: Mistral Aims to Raise Financing for AI Cloud Service
Mistral AI is reportedly in talks to raise as much as $1 billion in equity financing from investors including MGX as well as hundreds of millions of euros in debt from French lenders. [contact-for...

NY Fed Finds Inflation Expectations Ease, but Spending Outpaces Income
The June Survey of Consumer Expectations by the Federal Reserve Bank of New York, released Tuesday (July 8), found at least some optimism on inflation, where price increases are still likely to be ele...

Momentum Commerce Says Amazon Prime Day Sales Down 14% in First 4 Hours
The first four hours of Amazon’s Prime Day event reportedly saw sales figures that were 14% lower than those at the beginning of last year’s event, Bloomberg reported Tuesday (July 8), citing data...

September

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B&T Television

September