September, 2025

Trump Says He’s Sending The National Guard To Another City Run By A Democratic Party Member
What began in Los Angeles and Washington DC is being expanded to any other place the president thinks is being run by people who just aren’t subservient enough to the GOP. The next city in line for ...

Consumer sentiment heading into the holidays is low, but that could mislead marketers
We’re on the cusp of the holiday season, when marketers look to turn brand awareness and share of voice into greenbacks. And in a year when many businesses are dealing with thinner margins as a c...

When CMOs pay for agents not agencies: S4 Capital’s AI gambit
S4 Capital has dropped the pretense. The company’s top brass are now openly framing AI agents not as enhancement to agency work, but as the replacement. In their view, the traditional agency model i...

Bleacher Report puts a fan-first spin on NFL coverage
Bleacher Report is kicking off its first official season with the NFL, a partnership the publisher says will help drive a 50% sponsorship revenue boost this year. The deal, brokered by parent compa...

Ferrero’s Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise
Subscribe: Apple Podcasts • Spotify Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open up ad inventory across the internet. I...

Measurement is the word defining retail media right now
Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses. That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Medi...

Footwear Companies Raise Prices as Pre-Tariff Inventories Run Out
Footwear companies are reportedly beginning to pass along to consumers the cost of tariffs. Many U.S. companies in this sector stocked up on inventory ahead of the tariffs, but now that it ...

Cybersecurity Firm CrowdStrike Says New Integrations Provide Protection Across AI Stack
Cybersecurity firm CrowdStrike has announced integrations with several artificial intelligence (AI) leaders, saying these partnerships deliver unified protection across the entire AI stack. ...

Fiverr Lays Off 250 Employees and Pivots to ‘AI-Focused Infrastructure’
Freelancer platform Fiverr is laying off 250 employees across different departments as part of a restructuring plan that aims to make the company artificial intelligence (AI)-focused “from the groun...

Etsy Adds AI-Powered Writing and Search Tools for Sellers
Etsy has added artificial intelligence (AI)-powered title suggestions and writing assistance to its tools for sellers. These tools are among several new offerings the company has added to i...

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B&T Television

September, 2025

September