Netflix transforms former mall department stores into experiential venues

This story was first published by Digiday sibling Modern Retail

About two years ago, Trademark Property Co. CEO Terry Montesi heard from a national real estate broker that there was a big, secret tenant interested in Galleria Dallas, which his firm operates. He eventually found out that it was not a typical retail tenant: It was Netflix.

Netflix was looking for the first locations for a concept called Netflix House, which includes a rotating selection of games or “experiences” based on shows such as “Stranger Things,” “Squid Game,” “Wednesday” and “One Piece.” The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia — in a former Lord & Taylor store — opened last month.

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