New partnerships, marketing fuel BNPL’s holiday surge

This story was first published by Digiday sibling Modern Retail.

It wasn’t just shoppers with strapped budgets that boosted buy-now, pay-later services to a record-setting $1 billion in transactions on Cyber Monday.

It was also the brands and fintech companies that pushed the services front and center.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.