Omnicom and IPG acquisition could lead to bigger AI investments — and maybe rewards

Omnicom’s plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies make  — and benefit from — larger AI investments. 

On a Monday call with investors about the deal, executives from both companies mentioned ways the merged company could benefit from combining resources. Omnicom CEO John Wren said businesses need to continue investments to “stay on the cutting edge” adding both clients – and agency employees – will benefit from investing more into AI efforts.

“If Interpublic was three quarters of our size, yesterday I had $1 to invest in those efforts, now I have $1.67 to invest in those efforts,” Wren said. “It should make me more agile, it should make me take great investment risks in testing new technologies and platforms as they come along — all to benefit from better information, more accurate information, so our real knowledge workers and whatever craft they lie in are going to have the best tools to service those clients.”

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