PayPal has a new logo that makes it look just like everything else
Image: PayPal
Roughly 25 years after it launched payment processing, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to previous iterations of the logo that featured a rakish slant, two shades of blue, and prominent PayPal P’s.
Image: PayPal The evolution of PayPal’s logo.The company justifies the change by saying that the new black standalone wordmark won’t be confused with the rest of the payments processing world — especially “the blue that has become synonymous with fintech.”
And yet:
Image: PayPal That is a very blue word. Image: PayPal Also...