Pixability looks to boost media investments for diverse YouTube creators

Video advertising company Pixability last Wednesday launched an initiative aimed at connecting YouTube creators of diverse communities with brands and agencies.

The Inclusive Media Initiative will aid in directing advertising on YouTube to self-identified diverse creators, who often do not attract the same media and sponsorship opportunities as larger influencers and content creators. (It also helps YouTube to show a socially proactive side in the wake of a series of negative press around the platform.)

Through its creators’ network, Pixability lets advertisers divert their ads to the network if they want to allocate ad spend toward a specific diverse community — ranging from gender and ethnicities to veterans and disability statuses.

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