Plus Company agencies combine forces on a new influencer marketing model

Two of agency network Plus Company’s agencies are joining to expand their influencer marketing offerings this month, Digiday has learned.

Plus Company’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, an influencer marketing solution that combines brand building with performance marketing. Performfluence is offered by both firms through its digital innovation practice team that mixes various types of practitioners in strategy, activation and intelligence.

The two agencies have been testing the Performfluence system since last year with a few different models and types of influencers. Four clients are using it to help either drive new member acquisitions or direct sales to brick-and-mortar outlets, explained Crystalyn Stuart-Loayza, chief digital officer for Citizen and Mekanism. Additionally, other clients including Coast Capital and Ovega are also using the system.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.