Programmatic snafu speak, translated: a guide to the usual excuses

Barely two months into the year, and here we are with yet another exposé on the cesspool of content that programmatic ads bankroll. 

A decade into these recurring scandals, the reaction cycle is predictable: outrage, disbelief and a flood of finger-wagging — this time, even from U.S. senators. 

Usually, this would be the part where someone unpacks the convoluted mechanics of ad tech to explain why it keeps happening. 

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