Programmatic vs RTB Advertising: Key Differences for Smarter Ad Campaigns

In today’s lightning-fast world of digital ads, marketers are always hunting for smarter ways to reach people — and two buzzwords pop up a lot: programmatic advertising and RTB (Real-Time Bidding). They’re not the same thing, but they’re roommates: programmatic is the whole automated system for buying ads, and RTB is one popular way that […]