Publishers watch warily as tariffs loom over ad budgets and print costs

Publishers are watching the potential fallout of President Trump’s tariffs with guarded pragmatism, uneasy about the potential ad revenue fallout but not making any knee-jerk changes to forecasting.

That might be because, after years of navigating shifting ad markets, platform changes, and economic headwinds including multiple recessions and the COVID-19 pandemic, they’ve simply grown used to rolling with the punches.

It could also just be the calm before the storm. 

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