Revenue Declines for Vox Media, Bustle in 2023 Reflects Wider Media Struggles

Advertising is no country for small digital media firms.

Vox Media, the privately held firm that owns outlets such as New York magazine, The Verge and Eater, saw revenue fall roughly 15% in 2023, dragged down by weaker ad sales, according to people familiar with the matter. Similarly, Bustle Digital Group, which owns Bustle, Nylon and W Magazine, experienced a 15% decline in 2023 due to weaker ad sales and fewer marketing dollars from entertainment companies during the Hollywood strikes, said another person familiar with the matter.