The rise of Heat Geek — a startup hell-bent on bringing heat pumps to the Brits

Missing the chance to install a heat pump in his London home had always bothered tech industry whizz Aadil Qureshi. While builders were in the middle of renovating and extending his terraced house during the depths of the pandemic, he had stumbled on a YouTube channel called Heat Geek.  The videos explained — in extreme detail — how heat pumps, when installed correctly, are the most efficient option for heating the vast majority of homes. Qureshi devoured tutorial after tutorial and thought to himself, “Wow, OK, I get it. This is obviously the answer.” But there was a problem. The…

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