Samsung Ads? Travis Howe Discusses Their NewFronts 2025 Announcements: Interactive Ad Formats, the Samsung Television Network, and Full-Funnel Performance Solutions

At IAB NewFronts 2025, Samsung Ads kicked off a suite of announcements, including the debut of STN, the Samsung Television Network, along with unveiling a bold lineup of interactive and innovative, data-driven solutions, including Optimal Reach, GameBreaks, Performance Conversion, and Data+. In this Q&A, Travis Howe, Global Head of New Product Solutions, discusses the details of these new offerings and how they will uniquely benefit advertisers and viewers.