Paramount’s Daly Wants To Be The Cultural Compass For Marketers
MIAMI — Marketers once had a straightforward mission: understand the audience, devise a campaign, and deliver it, mostly through TV spots.
The multi-platform era of fragmentation has changed all th...
Embracing Emotion: The Future of Contextual Advertising in CTV
MIAMI — Advertisers are constantly chasing the next innovation that will capture consumer attention without disrupting their viewing experience.
For Peter Crofut, VP of Business Development at Wurl...