Inside The NFL’s Creator Strategy
When you’re not scanning Sunday’s Super Bowl broadcast for a Taylor Swift sighting, look out for some high profile creators like MrBeast, Mark Rober and Deestroying. The National Football League,...
New AI can predict antidepressant success in a week
A new AI algorithm can predict anti-depressant efficacy within a week for patients with major depressive disorder. The algorithm developed by researchers at the Amsterdam University Medical Centre and...
Consumers Turn to Social Media for Impulse Purchases
When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their fancy in the moment.
By the Numbers
The PYMNTS...