Google Introduces AI Tools for Generating Product Images, Videos
Google has announced a range of new artificial intelligence (AI) tools for retailers, including some that help them generate product images and videos.
“At a time when shoppers are flooded with opt...
Google tests AI-powered ads for complex purchases
Google is experimenting with a new ad experience on Search that aims to guide consumers through complicated buying decisions using AI assistance.
The big picture. The test explores how Google’s ...
Google PMax upgrade allows mass AI creative asset production
Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one of several annou...
Google rolls out immersive, AI-powered Shopping Ads
A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled today at Google Marketing Live 2024.
What’s ne...
Google visual storytelling advances for YouTube, Discover, Gmail
More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail properties, Google announced today at Google Marketing Liv...