Big Tech Companies Highlight Benefits of AI at European Event
At the VivaTech conference in Paris on Wednesday (May 22), executives from Amazon and Google spoke about the potential of artificial intelligence (AI) and its positive impact on economies and communit...
Why brands are relying on multi-screen attribution insights
In this upfront cycle, modern savvy advertisers want to align their campaign performance with business outcomes, not just media metrics. Multi-screen attribution is an effective tool for brands becaus...
Meta Ray-Ban Glasses gets an Instagram Stories integration
Meta’s recent update has added a new dimension of hands-free convenience to their wearable technology, Meta Ray-Ban smart glasses, allowing users to seamlessly share photos directly to Instagram Sto...
Google Debuts Tool to Help Put AI Products Into Production
Google Cloud has a new offering that it said can help customers’ artificial intelligence prototypes flourish.
Generative AI Ops comes as Google Cloud clients are increasingly moving generative AI ...