Mobile

Mobile

Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement
In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engageme...

ChatGPT’s Windows desktop app is now available to free users, too
ChatGPT and other similar AI chatbots are becoming a bigger part of everyday life for many people. Though a Windows app for ChatGPT has been available for some time, it’s only been for those who hav...

Reforged Labs launches AI ad-creation service for mobile games in open beta
Reforged Labs announced today that it's launching its AI-based ad-creation service, built specifically for mobile game studios, in open beta.Read More...

Black Friday slashes the Fire HD 10 Kids Pro tablet to new best price
The Amazon Fire HD 10 Kids Pro is getting the early Black Friday treatment with a drop down to its best-ever price. The child-friendly tablet is now just $110, a solid 42 percent off its original $190...

Fitbit’s new sleep journal feature to offer personalized insights
Fitbit could soon tailor personalized sleep advice based on users’ logs and disruptions, potentially transforming how it assists users in improving their sleep quality. New personalized sleep journa...

Amazon Innovates on Alexa and ‘Hauls’ in a New Shopping Experience
With a nod to digital engagement and the fast-approaching holiday shopping season, Levi’s launched the Levi’s Jeans Fit Guide in Germany, using Amazon Alexa technology to help shoppers find the ri...

Payment Choice Will Drive Travel Business in 2025
Enhancing the customer experience is crucial to success in the travel sector, CellPoint Digital Global Head of Product Tom Randklev writes in a new PYMNTS eBook, “The New Value Equation: 11 Financi...

The Role of Decentralized AI in Predicting Pathogens and Epidemics
In public health, the capacity to asses illnesses and epidemic outbreaks is essential since it allows governments and health associations to take precautionary action to reduce risks and safeguard pop...

What a new TV show and its parallel mobile game say about the future of entertainment across media
In today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. The trend was on full display earlier this week, when the creators of “DC Heroes Un...

Apple to ‘Vigorously’ Defend Against UK Consumer Group Class Action
Apple said Thursday (Nov. 14) that it will “vigorously” defend against a class action filed by U.K. consumer group Which? Which? said in a Thursday press release that it filed a £3 billion ($3.8 ...

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B&T Television

November