Meta adds custom offers to Instagram ad CTAs
Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons.
Key features:
Dynamic sourcing of offer details from the...
Take the 2024 MarTech Replacement Survey
We’ll look back at 2024 as the year AI made its way into the martech stack.
Generative AI, in particular, quickly appeared in a wide range of martech applications.
In fact, as the martech l...
Content marketing and SEO: Creating an integrated SEO plan
SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration.
Two tactics that should absolutely be integrated for the best results are SEO an...