6 Strategies to Improve Your Online Presence
A strong online presence has numerous benefits regardless of the size and type of your business. A solid online presence helps increase brand awareness, qualified leads, and sales. It’s vital to imp...
Innovid Releases Harmony Direct to Optimize CTV Ads
Innovid on Tuesday launched its Harmony initiative to help optimize the advertising ecosystem for connected television. As part of the effort, the adtech company released Harmony Direct to help ensure...
7 ways to use generative AI in PPC
Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms.
Without ...
How to implement a full-funnel PPC marketing strategy
A full-funnel PPC marketing strategy is incredibly important.
But do you understand how to implement this strategy in your accounts?
This article will take you step-by-step through the marketin...
Banyan CEO: Chase’s Media Move Highlights Value of Customer Data
Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing and advertising ...