How we test keyboards at PCWorld
If you’re using a desktop PC, you need a keyboard of some kind. And if you’re using a laptop or a tablet, you might want one just as a matter of comfort. If that’s the case, you should definitel...
Yospace to showcase the latest advances in SSAI at NAB Show
Yospace, the server-side ad insertion (SSAI) expert, will be showcasing its technology at this year?s NAB Show in Las Vegas. For over ten years, the company has partnered with the biggest names in bro...
Kroger’s Precision Data Promises To Super-Target Shoppers
SAN JUAN, PR — What place does a supermarket giant have in the science-led digital ad data future? A big one.
Kroger Precision Marketing (KPM) is a data-driven advertising platform developed by the ...
AI Briefing: Gale debuts generative AI platform for media-buying
Since the generative AI boom began, advertising holding companies and independent agencies have raced to develop their own platforms. Now, another agency has entered the race with its own AI platform ...
Amazon sees opportunity amid the demise of third-party cookies
Forget Google for a sec. Amazon could emerge as an unexpected beneficiary from the end of third-party cookies in the Chrome browser.
Once those cookies disappear, Amazon will stand as one of the fe...
WTF is cheap reach?
“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out.
“Cheap reach” refers...