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CMOs look for better measurement to justify sports sponsorship spending
Sponsorships are considered one the most reliable ways for a brand to get in good with sports fans. But most marketers are in the dark about the real commercial impact of their partnerships with franc...
TikTok invests in growing team to build out search ads as spending grows
TikTok’s commerce play may be stalling but its search ambitions are only picking up speed.  Just over a week ago, senior product strategy lead at TikTok, Nathan Barbagallo posted on LinkedIn tha...
Decentralized AI – Why Blockchain Is the Missing Governance Layer
HodlX Guest Post  Submit Your Post   AI is evolving at breakneck speed, with autonomous agents now capable of analyzing markets, diagnosing diseases, writing code and making hiring decisions. But a...
Inside the Stream: Will Disney’s Big Hulu Bet Deliver on Kilar’s Streaming Success Plan?
Disney has officially begun buying out Comcast’s 33% ownership in Hulu, for at least $8.6 billion. Hulu will become a centerpiece of Disney’s strategy to appeal to a broad range of audiences. Co...
Inside the Stream: 3 Key Themes from This Week’s NewFronts
This week’s NewFronts highlighted three key and interlocking themes: TV OEMs’ emphasis on FASTs, AI’s role in driving video ads’ value, and CTV evolving to full funnel. We discuss each of th...
Vegas Workers ‘Starting to Freak Out’ as Tourism and Tips Drop
What good are tax-free tips if there’s no around to do the tipping? [contact-form-7] That’s the question facing workers in Las Vegas these days amid economic uncertainty and a decline in...
Ethereum Nears 10-Year Uptime but Critics Question Its Scaling and Legal Risks
As Ethereum (ETH) approaches its tenth anniversary, community members have come forward to highlight the network’s decade-long resilience. Ethereum started the countdown to its 10th anniversary j...
China Busts $20 Million Bitcoin Laundering Ring Tied to TikTok-Style App
Chinese authorities dismantled a Bitcoin (BTC) laundering operation involving employees of Kuaishou, the country’s second-largest TikTok-style video-sharing platform. China remains one of the mos...
Goldman Sachs on the Prowl for Takeovers, Eyeing Up BNY Mellon, State Street and Other Institutions: Report
Banking giant Goldman Sachs is looking to take over smaller financial institutions, with several firms already on its ra...
Silicon Valley Startup Says It Can Turn Mercury Into Gold on ‘Massive Scale’
A Silicon Valley startup says it has discovered the pinnacle of alchemy – converting a relatively common metal into gold. Marathon Fusion is proposing a process that uses nuclear fusion to turn merc...
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