Inside Doritos’ ‘creator-led’ marketing strategy
Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move wasn’t intended to simply put together a user-generated Super Bowl spot, as it ...
Amid uncertainty, ad tech mavens turn to startups
Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic pivots some of the sector’s leading names are turning to startups. ...
Snap sees growth opportunity in SMBs
It looks like Snapchat’s hard efforts to win over small- to medium-sized businesses (SMBs) are finally starting to pay off.
The platform has been really focused on improving its direct response b...
10 Best-Selling Art Types That Consistently Make Money
If you're an artist trying to figure out what actually sells, you're not alone.
Making great art is one thing, but creating art people actually buy is a different game.
Some styles consistently ...
