New ways to unlock revenue with first-party data
Google AdMob announces a new suite of products that enable app publishers to build trust with users and boost revenue potential with first-party data....
GTA 6 fans left in the dark ahead of Take Two earnings call
After rabid speculation last week that new information, possibly in the form of screenshots, was about to drop for Grand Theft Auto IV, fans have been left disappointed by a lackluster Red Dead Online...
USA’s $32 Billion Investment Plan on AI Development
Learn how the USA’s $32 billion investment commitment is poised to accelerate breakthroughs in AI research, technology, and applications.USA’s $32 Billion Investment Plan on AI DevelopmentAI is no...
Microsoft’s AI obsession is destroying the company’s climate goals
Technology giant Microsoft recently released its sustainability report for the 2023 financial year, and it didn’t exactly have positive numbers. Microsoft set a climate goal in 2020 to become carbon...
Retail Media Is A Layer, Not A Channel: Kroger’s Jill Smith
Retail media is exploding, set to take up a fifth of all US ad spend in 2024, according to new Advertiser Perceptions research. But that doesn’t mean it is its own special new category.
“People th...