Silverpush and Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube and Context

Silverpush, the contextual intelligence company, today released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analyzed more than 60 million impressions across 30+ campaigns to see the effect of contextual video advertising on YouTube