Streaming Viewers Are Willing to Accept Ads, But Not If They're Paying for it, Tubi Finds

As more and more streamers pile into advertising led subscription services there are signs of a potential backlash among consumers with nearly 80% agreeing that if they're paying for a streaming service, they expect no ads at all. That's according to a new survey by?Tubi, which also found that nearly half of Gen Z viewers found ads that seem misaligned with their own preferences to "significantly disrupt" their enjoyment of the streaming experience.