Supporting the Next Wave of Blockchain Projects: Vivien Lin Talks BingX Labs’ Mission

Blockchain technology is impacting various industries by offering enhanced security, decentralization, and user control. With its growing application in sectors like finance and digital identity, there is a rising demand for innovative blockchain solutions. To address this need, BingX, a prominent cryptocurrency exchange, has introduced BingX Labs. This new initiative is designed to support and nurture the development of blockchain projects.

Vivien Lin, Chief Product Officer at BingX, now leads BingX Labs as well. In a conversation with BeInCrypto, she shared how BingX Labs plans to support the next wave of blockchain innovators and what makes it unique in the industry.

BingX Labs Mission and Vision Can you elaborate on the mission of BingX Labs and how it aligns with the broader goals of the BingX ecosystem?

Sure thing. The mission of BingX Labs is to discover and support high-potential blockchain projects, helping them to deploy their tokens effectively and bring quality assets to the BingX ecosystem. We are aiming to identify projects that show strong promise and assist them through financial support, technical expertise, and strategic consulting.

This mission directly aligns with the broader goals of the BingX ecosystem by ensuring that our users have access to valuable investment opportunities. Integrating these quality projects into the BingX platform helps us to boost the overall user experience and contribute to the growth and diversity of the community.

Through BingX Labs, we are supporting individual projects and also enriching the entire ecosystem with innovative, high-quality blockchain solutions. I believe doing so can truly drive long-term growth.

Who are the main competitors to BingX Labs, and what sets your services apart from theirs?

BingX Labs operates alongside other blockchain incubators and accelerators. However, what sets us apart is our holistic approach to supporting Web3 projects.

Providing financial support is just one of the many aspects we cover because we also offer a comprehensive suite of services, including technical and engineering support, strategic consulting, and rigorous project screening. Our deep integration with the BingX ecosystem allows us to provide unique value by offering projects access to a well-established platform with a strong user base and market insights.

This enables us to not only identify high-potential projects but also to guide them through each stage of development

How does BingX Labs plan to maintain its competitive edge?

I think that’s a great question! BingX Labs plans to maintain its competitive edge by continuously evolving our support services to meet the needs of emerging web3 projects. Our rigorous screening process ensures we select only the most promising projects, and our comprehensive support — ranging from technical assistance to strategic consulting — sets us apart.

We also remain agile, adapting to market trends and investing in innovative sectors like RWA tokenization, artificial intelligence (AI), and Layer-2 (L2) infrastructure. We stay ahead of industry trends and build strong relationships with the projects we support, ensuring that BingX Labs remains a leader in the blockchain space.

What criteria does BingX Labs use to identify high-potential projects? 

BingX Labs employs a rigorous screening process to identify high-potential blockchain projects. We look for strong technical innovation, market potential, and user acquisition strategies. We also assess the project’s overall feasibility, the expertise of the team, and how well the project aligns with current market trends and future growth potential.

As mentioned earlier, our focus is on sectors with high impact potential, such as RWA tokenization, Web3 gaming, the metaverse, AI, L2 infrastructure, DePins, and projects that utilize AI and DeFi. However, this focus could shift as the industry expands. This thorough evaluation process helps us select projects with the best chances of success and the potential to add value to the BingX ecosystem.

What kind of support does BingX Labs provide to emerging blockchain projects?

BingX Labs provides a comprehensive range of support to emerging projects. This includes financial investment, technical and engineering support, and strategic consulting. Our technical team offers assistance with project development, helping to overcome any technical challenges and optimize the project’s tokenomics.

We also offer strategic guidance to help projects prepare for market entry and assist with marketing and user growth efforts, connecting them with potential investors and users. Our goal is to support projects at every stage of their development, giving them the best chance of success.

Can you share some success stories of projects that have benefited from BingX Labs’ support? We know it’s a bit too early but still.

While BingX Labs is still in its early stages, having officially launched on August 1, we are already engaging with several promising projects. Although it’s too early to share detailed success stories, we are excited about the progress our first cohort of projects is making!

Our screening process and comprehensive support services have positioned these projects for success, and we anticipate being able to share detailed case studies in the near future as these projects achieve significant milestones.

Female Leadership in Crypto As a female leader in the tech industry, what unique perspectives do you bring to BingX Labs?

As a female leader in the tech industry, I bring a unique perspective that is rooted in diversity, inclusion, and a collaborative approach to leadership. My experience in a predominantly male-dominated field within the financial and banking industry has taught me the importance of fostering diverse teams and encouraging different viewpoints.

At BingX Labs, I strive to create an environment where innovation can thrive through collaboration and where every team member feels valued and heard. I believe this approach strengthens our internal culture and allows us to better understand and support the diverse range of projects we work with.

Can you share some of the challenges and triumphs you’ve experienced as a woman in a predominantly male industry?

Working in a male-dominated industry has presented its challenges, from overcoming stereotypes to proving my credibility. However, these challenges have also provided opportunities for growth and empowerment.

One of my greatest achievements has been earning respect through my work, particularly in leading BingX Labs and contributing to the broader BingX ecosystem. It’s been especially rewarding to mentor and support other women in tech, demonstrating that leadership in this field isn’t just about overcoming obstacles but also about showing the way for others to succeed.

The Next Big Step for the Industry What do you foresee as the next big opportunity or windfall in the blockchain industry?

I personally believe the next big opportunity in the Web3 industry lies in the intersection of AI and blockchain technology. As we all know, AI don’t have access to bank accounts. That is why the potential to leverage AI for optimizing decentralized systems and enhancing data privacy could revolutionize various sectors, not just for finance industries like healthcare as well.

The growth of Real World Assets tokenization also presents a big opportunity, as it bridges the gap between traditional assets and digital finance, unlocking new avenues for investment and asset management. I think they will likely create new markets and drive the next wave of innovation in the Web3 industry.

Are there any emerging trends or technologies that you believe will drive  the industry further in the next couple of years?

Several emerging trends and technologies are set to propel the blockchain industry forward in the coming years. The first one — again — is the integration of AI with blockchain, which opens up new possibilities for automation and enhanced data security. Another important development is the advancement of Layer-2 infrastructure.

Additionally, the rise of Decentralized Physical Infrastructures (DePIN) and the ongoing evolution of DeFi are expected to play crucial roles in shaping the future of the industry. These trends indicate a broader shift towards more decentralized, efficient, and inclusive digital ecosystems.

What are the key milestones BingX Labs aims to achieve in the coming years?

In the coming years, BingX Labs has set several key milestones. Our primary goal is to support and successfully launch a diverse range of high-potential Web3 projects, helping them thrive within the BingX ecosystem and bringing innovative solutions to our users.

We also aim to expand our global presence by identifying and nurturing Web3 talent from different regions. Another crucial objective is to continuously improve our support services, ensuring that BingX Labs remains a market leader and continues to attract the best projects in the industry.

How do you envision the future of BingX Labs and its role in the blockchain ecosystem?

I see BingX Labs becoming a key player in the blockchain ecosystem. As we continue to discover and support promising projects, BingX Labs will grow into a hub for innovation, driving the next generation of Web3 solutions.

Our strong support services and integration with the BingX platform will allow us to nurture individual projects and contribute to the broader growth of the Web3 industry. In the future, I envision BingX Labs playing a crucial role in shaping the global blockchain landscape, helping to create a more decentralized, inclusive, and efficient digital world.

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