SXSW 2025 Official Merch: Posters, Apparel, Collabs & More

It’s officially time to gear up—the 2025 SXSW Merch collection has arrived!

We’re beyond excited to unveil a sneak peek at this year’s assortment, packed with something for everyone—attendees, volunteers, artists, and presenters alike. Whether you’re looking for the perfect festival fit or a one-of-a-kind keepsake, we’ve got you covered with some magical items.

A Premium Collaboration with AS Colour

For 2025, we’re proud to partner with AS Colour, a premium merch provider known for creating top-tier apparel designed to last. From their humble beginnings in New Zealand to their global presence today, AS Colour has set the standard for high-quality, sustainably made garments.

Their commitment to reducing waste and encouraging conscious consumption aligns perfectly with SXSW’s mission to uplift artists, creators, and the creative community. This year’s collection includes t-shirts, fleece, headwear, and accessories—all crafted with care to keep you looking fresh from day to night.

Be on the lookout to see how SXSW and AS Colour team up to support the creative community with special limited-edition offerings at our SXSW Merch Truck and surprises within the artist lounge.

On The Road Again—SXSW Merch Truck is Back!

Hitting the asphalt again for the third year, the SXSW Merch Truck is rollin’ up around town bringing exclusive drops, limited-edition tees, and must-have swag straight to where all the fun is. Plus, we sell music wristbands to get access to showcases happening right then and there.

Can’t make it to the Austin Convention Center to grab your keepsake? No sweat. Take a peek at the schedule and see all locations around town where you can grab official SXSW merch on the go. Ready to take in some music showcases? Find the truck, grab the merch, thank us later!