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Bold Call: OpenAI’s ads pivot may come too little, too late
OpenAI is set to wade into the advertising business this year, but its move to finally monetize ChatGPT with ad dollars may have come a touch too late. ChatGPT’s 2022 launch inaugurated the curre...

‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model
The ad industry is hunting for the AI equivalent of a silver bullet. Microsoft’s CEO Satya Nadella just made it clear there isn’t one. Instead, he argued at the World Economic Forum in Davos, S...

As U.S. courts near a remedy, Europe puts Google’s ad tech concessions under the microscope
The crunch moment in Google’s antitrust battles with the Justice Department over its ad tech stack looms ever closer, with Justice Leonie Brinkema expected to issue her remedies ruling by the close ...

OpenAI is hiring engineers, not ad sellers, first to build its ad business
OpenAI is still in the foothills of building an ads business, and it’s looking for ad execs to help map the climb. The The roles posted since the turn of the year make clear just how early and found...

Fifth Third Says New Banking App Drives Engagement, Originations
Fifth Third Bancorp’s investments in physical branches and digital tools paid off in fourth-quarter operating results that included record net interest income and 230 basis points of positive operat...

FTC Appeals Meta Ruling
The Federal Trade Commission said it is appealing a November ruling that cleared Meta Platforms of accusations that the company improperly monopolized the social media business. In a statement, the FT...

Snap Settles Lawsuit on Social Media Addiction, Avoiding a Landmark Trial
The settlement means Snap will avoid a trial where plaintiffs had planned to argue that social media platforms are inherently defective and subject to personal injury liability....

Can You Trust Mark Meador?
The FTC remains politicized. One commissioner is leading the way—when it suits him. The Federal Trade Commission un...

How publishers leverage community as a personalization and revenue tool
Publishers are always looking for ways to improve engagement with subscribers and, ultimately, increase revenue. Between diversifying revenue streams, increasing subscriber retention and trialing new ...

Musk and Altman Tussle Over Reports of ChatGPT-Linked Deaths
Elon Musk and Sam Altman traded barbs on X this week over media reports of deaths linked to OpenAI’s ChatGPT and other AI-related safety issues. On Monday, Musk shared a post about a man who committ...