Bold Call: OpenAI’s ads pivot may come too little, too late

OpenAI is set to wade into the advertising business this year, but its move to finally monetize ChatGPT with ad dollars may have come a touch too late.

ChatGPT’s 2022 launch inaugurated the current generative era and made the app a touchstone for the entire sector. But OpenAI’s head start has since been eroded by rivals, the greatest of which has both momentum and experience building ad businesses.

In case you missed it, OpenAI declared its intention to display ads against the free and budget tiers of ChatGPT in a blog post published Friday (Jan. 16), with tests beginning “in the coming weeks.”

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