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Will technology enable independent agencies to match the holdcos? They think so
As the bigger independent media agencies lick their chops in anticipation of a shakeout of medium-sized clients dropping the agency holding companies, those independents also have wasted no time inves...

Ad Tech Briefing: Ad tech’s agentic gambit at CES
Last week saw the opening trade show of the year, with the Consumer Electronics Show hosted in Las Vegas, Nevada, and (per usual) a coterie of ad tech companies were on standby. Below is a potted r...

‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model. That, at least, is how Sir Martin Sorrell — the architect of that model and it...

‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
More than three years after advertisers bolted in protest of Elon Musk’s turbulent takeover, nearly all of the top 100 are once again buying ads on the platform now known as X. According to forme...

CES 2026: Agentic AI hype vs. media buyers’ pragmatism
Subscribe: Apple Podcasts • Spotify This year’s Consumer Electronics Show (CES) in Las Vegas was all about agentic AI and little else. Perhaps, that says less about the tech event itself ...

‘Amplified, and used against you’: Nike sat out the viral Maduro moment. That’s the point
Plenty has been said about how an image of Venezuela’s deposed president Nicolas Maduro in a Nike tracksuit turned into an unelected viral moment. Far less attention has gone to the conspicuous non-...

Elon Musk’s X Platform Set to Launch Smart Cashtags to Enhance Real-Time Financial Insights
X, the social media platform led by Tesla and SpaceX founder Elon Musk, is gearing up to roll out a significant upgrade to how users discuss financial markets. Announced by Nikita Bier, X’s Head of ...

House Passes Bill to Limit China’s Remote Access to U.S. Chips
The House of Representatives on Monday passed a bipartisan bill that expands U.S. export controls to restrict Chinese companies’ ability to remotely access advanced American AI chips at data centers...

A Non-Existent ‘Stranger Things’ Secret Episode Briefly Broke Netflix
The story of Netflix these past several years has been a fairly consistent one, told primarily across a few main pillars. The company has begun hitting subscriber adoption issues as it raised prices, ...

Bitcoin just broke its classic macro correlation because the market is suddenly pricing a terrifying new risk
On Sunday night, a lot of people in markets did the same thing at the same time: they opened a video and listened to a central banker sound like he was reading from a crisis manual. Jerome Powell said...