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Why LinkedIn is spotlighting the average watch time metric to support its video push
After promising growth in 2024 and early 2025, LinkedIn is doubling down on video with new tools and metrics. As of yesterday, creators on LinkedIn are able to track the average watch time of their...
Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
The Super Bowl represents a high-stakes maneuver for top marketers. Mess up, and you’ve tipped as much as $8 million down the drain. Stick the landing, and you’ll have reached a third of Americans...
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
For years, X (known back then as Twitter) was the so-called second screen for the Super Bowl, where fans and brands huddled to react to Big Game moments in real time. This year, however, it’s unclea...
DIY font creation: How non-designers can make professional fonts
Typography plays a crucial role in branding, marketing, and digital content. However, designing a custom font has traditionally been a complex process requiring advanced software and design skills. No...
Western Union’s New Media Network Drives Fourth-Quarter Revenue Growth
Western Union’s new media network business contributed to 56% revenue growth for its Consumer Services segment in the fourth quarter. The provider of cross-border, cross-currency money movement, pay...
Mondelēz Drives Digital Transformation With Focus on eCommerce, AI and Strategic Partnerships
For consumer-packaged goods giant Mondelēz International, its digital transformation is a work in progress. Company officials have set a goal to generate 20% of its sales by 2030 through digital com...
Elgato’s Wave Link 2.0 promises clear vocals in any environment
Elgato is releasing a new version of its audio stream control software Wave Link that includes new AI-powered voice enhancements for your mic. It also has a new OS-level management system to redir...
President Trump’s Tariffs Will Send Bitcoin (BTC) Higher and Faster, Says Bitwise Executive – Here’s Why
The head of alpha strategies at the crypto asset management firm Bitwise believes President Trump’s tariffs will be a big bullish catalyst for Bitcoin (BTC). Jeff Park says on the social media platf...
Elon Musk’s X Becomes Weapon in Government Cost Cutting
The billionaire has used the social media site to boast of victories, lash out at enemies and conduct polls for the initiative he calls the Department of Government Efficiency....
Estée Lauder Laments ‘Lost Agility’ and Cuts up to 7K Jobs
Consumer pullback around the world is leading Estée Lauder to cut thousands of jobs. The beauty brand released earnings Tuesday (Feb. 4) showing declining or flat sales in its markets around the ...
Newswire > Tag: media > Tag: media

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