media

B&T Television

How marketers enhance cross-functional collaboration and avoid campaign misalignment

June

S	M	T	W	T	F	S
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30

more tags

media

RSS Feed

Lead generation
Lead generation is a vital aspect of any successful business strategy. It’s all about identifying potential customers who may be interested in a company’s products or services. Effective lead gene...

Call management
Call management is crucial for businesses that rely on phone communications to connect with customers. Efficient call handling can significantly enhance customer interactions and optimize operational ...

Windows 12 may feature built-in AI at its foundation
Microsoft’s Pavan Davuluri discussed the future of Windows in a new video interview, stating the next version will be ...

Critics call GPT-5 a regression from GPT-4o
OpenAI released its GPT-5 model five days ago, prompting immediate scrutiny from tech media and users regarding its perf...

Q&A: Hudl VP Media Adam Talks High School Sports Streaming, Hyperlocal Fan Loyalty, and Burgeoning Brand Support
In this Q&A, Hudl VP of Media Adam Gouttierre discusses the growth of high school sports as a streaming niche, the dedication of hyperlocal fan bases, opportunities brands are seeing and seizing on th...

In AI and data, WPP Media revives a playbook it thinks it can finally win
WPP Media might be light on new business wins, but it’s heavy on data. That was the message from global chief Bri...

Confessions: Inside a marketing executive’s ‘intimate, complicated’ relationship with AI
This article was first published by Digiday sibling Work Life. As AI goes global in the workplace, many of us grapple with questions that go far beyond productivity metrics — questions like: How ...

Tariff whiplash throws a wrench in brands’ supply chain diversification plans
This story was originally published on sister site, Modern Retail. Jimmy Zollo, the co-founder of Joe & Bella, thought India could be a viable alternative for the online retailer’s China-made soc...

The Rundown: Ad tech’s Q2 report card
The shifting tectonic plates of the internet have focused attention on the leading publicly listed ad tech companies, with the fortunes of such entities considered a bellwether of the wider sector. ...

Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook
Amazon is looking to an unexpected partner in its push for more ad dollars: publishers. Once focused on its own sites and Prime Video, the company is now using shopper data, clean rooms and publish...