Tag: media | BizAndTech Newswire

media

Mondelēz takes AI in-house to try and curb marketing costs
Another tentacle of the in-house trend has seemingly wriggled loose, this one powered by AI. Snack company Mondelēz International is creating an in-house generative AI content creation platform ...

How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing
To promote its line of foam dart blasters, the toy company Siren Blasters has invested in a full-bore influencer marketing campaign. But in spite of Siren’s strong grasp of its market, its paid rela...

Tensions rise as WFA grapples with Musk’s lawsuit, splitting members
The World Federation of Advertisers (WFA) is in turmoil, and Elon Musk is at the center of it. The upheaval began in August when the billionaire dragged his grievances into a U.S. courtroom, allegi...

Confessions of a media buyer on Google’s stranglehold on the industry
The Google anti-trust trial will come to an end in late November, and there’s a lull in the action now that the testimony wrapped up on both sides weeks ago.But the fact is, whether Google gets brok...

Arm will cancel Qualcomm’s license to make the Snapdragon X Elite
Arm Ltd. has notified its licensee Qualcomm, informing the company that its architectural license will be terminated in 60 days — the agreement that allows Qualcomm to manufacture the Oryon CPU core...

Analyst Predicts 75% Upside Burst for Ethereum, Sees Solana Repeating Massive 2021 Surge
A closely followed crypto strategist and trader thinks Ethereum (ETH) is gearing up to ignite big breakout rallies. Pseudonymous analyst Inmortal shares a chart with his 217,500 followers on the socia...

AI Becomes Uncle Sam’s Super Sleuth
The U.S. Treasury Department’s artificial intelligence system may be starting to do what armies of auditors have long struggled to achieve: curb financial crime more effectively. According to Treasu...

Intuit Asks The Verge To Delete Part Of Interview With Its CEO; The Verge Declined
There are examples of the Streisand Effect… and then there are examples of the Streisand Effect. And, frankly, what Intuit just decided to do to itself must surely be one of the most explosive and i...

Anthropic Unveils AI Assistant That Can Navigate Computer Screens
Anthropic has launched a new artificial intelligence capability called “computer use” that enables its AI to interact with users’ computer screens. The feature, released in beta to developers on...

Supreme Court Tells Fifth Circuit To Undo Its 1st Amendment Fuckery In The Villarreal Case
The Fifth Circuit Appeals Court continues to hand down dumb decisions rewarding law enforcement for rights violations. And the Supreme Court — yes, this Supreme Court — keeps sending those decisio...

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November

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