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Media agencies test AI planning agents, while edging toward buying tools
AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie sho...

Programmatic agency execs speak out on CTV transparency
“Transparency” is one of those terms that often gets bandied about when talking about CTV ad buying. Specifically programmatic CTV ad buying. But what does it actually mean? Well, at the recent...

New partnerships, marketing fuel BNPL’s holiday surge
This story was first published by Digiday sibling Modern Retail. It wasn’t just shoppers with strapped budgets that boosted buy-now, pay-later services to a record-setting $1 billion in transacti...

Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
Next year, tracking AI search visibility may get a little easier for publishers. Thanks to the rise of AI search, publishers’ usual tracking tools won’t cut it. They need a full arsenal of anal...

Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission
As industries change — and which industry isn’t undergoing massive transformational change right now? — so must their industry associations. Look no further than MMA, which started out as t...

Why DeSoc Could Become The Next Facebook Or TikTok
The post Why DeSoc Could Become The Next Facebook Or TikTok appeared first on Coinpedia Fintech News Social media has always evolved alongside technology. Facebook reshaped how people connect online,...

Pepecoin (PEPE) Early Buyers Shift Attention to This Altcoin Under $0.1 as V1 Launch Nears
The post Pepecoin (PEPE) Early Buyers Shift Attention to This Altcoin Under $0.1 as V1 Launch Nears appeared first on Coinpedia Fintech News Pepecoin became one of the loudest meme tokens of the year...

BTCC Exchange Wins Best Centralized Exchange (Community Choice) at BeInCrypto 100 Awards 2025
BTCC, the world’s longest-serving cryptocurrency exchange, has been named Best Centralized Exchange in the Community Choice category at The BeInCrypto 100 Awards 2025. The award was announced during...

Inside Putin’s Crypto Cold War: How Russia Evaded Western Sanctions In 2025
The Russia-Ukraine war has waged on for nearly 4 years now. Western sanctions were meant to isolate Russia financially. Instead, they forced adaptation. In 2025, BeInCrypto began documenting how Ru...

Embedded Finance Transforms Bank Balance Sheets Into Growth Channels
Embedded finance is transforming not just how transactions happen but where financial relationships begin. What once sat at the edge of apps and platforms is now embedded directly into the daily workf...