tech

WTF is IAB Tech Lab’s Ad Creative ID Framework?
The streaming ad frequency issue would seem to be indomitable. Despite years of audiences and advertisers complaining about the same ad airing ad nauseam, the problem persists. But what if there were ...

Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs
There’s nothing like a deadline to focus the mind. And there’s no better way to lose focus than by removing one. Just over five years ago, Google set out to sunset the use of the third-party co...

Perplexity Proposes Open-Source Version of TikTok Algorithm
TikTok’s owner ByteDance has less than two weeks to sell the social media platform. Now, artificial intelligence (AI) search engine firm Perplexity is making the case for why it should become the po...

I'm so sick of everything being 'smart' — and the Dyson Airwrap i.d. I've been testing is the last straw
I've been using (and loving) the new Dyson Airwrap i.d. for weeks now, but there's one thing that's getting on my last nerve: its smart tech gimmicks....