Netflix is building its own ad server to challenge tech titans
For years, Netflix thrived on a subscription-based model, offering ad-free streaming to its ever-growing audience. But in a recent about-face, the streaming giant announced the development of its own ...
Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs
Ad tech giant Colossus is in hot water amid accusations of duping advertisers into buying audiences they never intended to target.
Shocked by the allegations, several of them are now scrutinizing t...
Google’s AI Search Feature Fuels Content Traffic Concerns
Google’s new artificial intelligence (AI)-powered search summaries could significantly impact online publishers by driving users away from their websites and toward the tech giant’s own results, p...
Microsoft’s AI obsession is jeopardizing its climate ambitions
Microsoft CEO Satya Nadella delivers a speech during an event called Microsoft Build: AI Day in Kuala Lumpur, Malaysia, on May 2nd, 2024. | Photo by MOHD RASFAN / AFP via Getty Images
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