Amazon is dialing up its DSP in pact with SiriusXM
Amazon Ads is continuing its expansion across streaming and audio ads, as the e-commerce giant accelerates its rivalry with incumbents in the programmatic advertising sector, through a deal between it...
Measurement is the word defining retail media right now
Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses.
That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Medi...
Google Parent Alphabet Becomes $3T Company Amid AI Enthusiasm
Google parent Alphabet saw its market capitalization reach $3 trillion Monday (Sept. 15) for the first time.
The milestone was driven by a revitalization in optimism around artificial intel...
Google’s AI Overviews Hit Sour Note With Rolling Stone
A magazine publisher is accusing Google’s AI summaries of using its work without consent.
Penske Media, which owns Rolling Stone, Billboard and Variety, has sued the tech giant in federal...