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What is microbetting? The rise of the fast bet and how it’s become commonplace

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AWNY: Streaming's Strategic Advantage
Marketers are reconsidering how to capture attention and provide significant outcomes as consumers shift to streaming platforms. At this year's Advertising Week New York, Reed Kiely,?Director, Data In...

Alibaba Says It Has Broken Even on AI Spending in Retail Operations
Alibaba Group said its artificial intelligence (AI) spending in core eCommerce operations is already breaking even, marking a rare point of measurable return in large-scale AI investment, according to...

Amid signal loss and fragmentation, omnichannel orchestration is driving performance
Ariel Deitz, vp, east at Blis Many marketers are curious about omnichannel advertising, but often settle for multichannel, where multiple channels are activated but not orchestrated into a cohesive...

Why Meta sees incrementality as the future of measurement
Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. Marketers now have more channels and formats to reach consumers, and people engage ...

Trans women are building their own publishing world, and it’s under threat
While oceans of ink paint trans women as a monstrous threat or pitiable curiosity, trans women themselves have of...

A Winning Campaign: AP Automation for Advertising and Media’s Next Growth Chapter
The advertising and media industry operates in an extremely complex financial environment. Budgets are dispersed across ...

Google releases new AI video model Veo 3.1 in Flow and API: what it means for enterprises
As expected after days of leaks and rumors online, Google has unveiled Veo 3.1, its latest AI video generation model, bringing a suite of creative and technical upgrades aimed at improving narrative c...

Instacart Adds New Business Features to its eCommerce Suite
Instacart has added new business features to its eCommerce solutions. These features were already available on the company’s app for Instacart Business customers, and are now being roll...

Waymo’s robotaxis are coming to London
London’s iconic black cabs could soon face a new rival: Waymo. The Alphabet-owned company said today it inten...

Digiday+ Research: 5 charts on the state of retail media
This story originally published on sister site, Modern Retail. Retail media is changing the advertising game across all sectors — and that’s why many brands are planning to put more money behin...