AI slop
AI slop has emerged as a buzzword in discussions surrounding the impact of generative AI on digital content. As more creators rely on artificial intelligence to generate material, concerns about quali...
Google will discontinue this once fancy project and here’s why
Google has officially ended its Privacy Sandbox initiative, which was developed as a future replacement for third-party cookies. In an update on the project’s website, Google Vice President Anthony ...
AWNY: Streaming's Strategic Advantage
Marketers are reconsidering how to capture attention and provide significant outcomes as consumers shift to streaming platforms. At this year's Advertising Week New York, Reed Kiely,?Director, Data In...
Why Meta sees incrementality as the future of measurement
Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. Marketers now have more channels and formats to reach consumers, and people engage ...