Tag: advertising | BizAndTech Newswire

advertising

Target looks to e-commerce, advertising investments to help grow the business
This story was originally published on sister site, Modern Retail. Technology is one of the most important areas Target will invest in with the hopes of returning to profit growth. The company e...

‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Using large language models for ranking is a future bet, not a current reality at Meta. The company’s CFO Susan Li made the admission at the Morgan Stanley Technology, Media and Telecommunicati...

AI’s Push for Consumer Scale and Enterprise Infrastructure
Anthropic and OpenAI are accelerating a two-front race in artificial intelligence, expanding from chatbots into enterprise workflows while competing for paid subscribers as consumer habits harden. ...

Changes to Customer Match Support in the Google Ads API
Starting on April 1, 2026, the Google Ads API will no longer accept new adopters of Customer Match. As with our recent announcement for the use of session attributes and IP address in click conversio...

CFTC signals new guidance for prediction markets as legal fight with states intensifies
The U.S. derivatives regulator is preparing new guidance and a formal rulemaking process for prediction markets, as the debate over whether such platforms resemble financial exchanges or gambling con...

WTF is Meta’s Manus tool?
Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and In...

Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
Related Insights Marketing on Platforms ‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message Read More ...

DOJ Indicts Paxful Founder Days After Company Pleads Guilty to Money Laundering Charges
NoOnes founder Ray Youssef is being investigated by the US Department of Justice (DOJ). The probe centers on allegations that Youssef’s peer-to-peer crypto marketplace, Paxful, operated without prop...

Investors Ramp up Bets on the Agent Economy
Artificial intelligence (AI) agents are moving beyond simple automation to ease the human bottleneck across finance and enterprise workflows. Led by Sphinx Labs’ $7.1 million seed round and Basis’...

Why neuro-contextual AI changes how marketers plan media
Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has relied on identity graphs, behavioral tracking and demographic modeling to target consumers. Precision meant knowing a...

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