Tag: advertising | BizAndTech Newswire

advertising

Gambling advertising spend continues to fall in the UK led by £30M drop in TV ads
Gambling advertising spend has continued to fall in the UK, led by a steep drop-off in spending on TV ads. Gambling advertising spend from licensed UK operators has continued to fall, according to fre...

PayPal Names Enrique Lores CEO Starting March 1, Replacing Alex Chriss
PayPal sprang a surprise on investors Tuesday morning (Feb. 3), unveiling a CEO change during the company’s fourth-quarter earnings call. PayPal said it has named Enrique Lores to lead th...

AGA projects that an estimated $1.76 billion will be wagered on Super Bowl LX
A recent study by the American Gaming Association (AGA) projects that an estimated $1.76 billion will be wagered on Super Bowl LX. The regulator has based its prediction on the explosive rise of predi...

A running list of publisher lawsuits targeting Google’s ad tech practices
The U.S. Justice Department’s ruling against Google for monopolizing digital advertising markets has opened the door for publishers to seek compensation for claimed lost revenue. Last April, the ...

Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising
Amazon is laying the plumbing for agentic advertising with the launch of its MCP server in open beta, opening up its ad stack to AI agents. The development was the subject of its flagship announcem...

Sneak Preview: Match & Measure: Evaluating CTV Ad Effectiveness at Streaming Media Connect 2026
On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel "Match & Measure: Evaluating CTV Ad Effectiveness." As mo...

From vibes to data: Why some brands use predictive tech to vet creators
Every industry struggles to scale, and the creator economy is no different. The market has exploded in the last decade, but without the traditional guardrails, metrics and accountability you’d come ...

Search Is Having Its New Haircut, New Me Moment
Search used to be a simple transaction: you typed “best tacos near me,” the internet shrugged, and 10 blue links politely fought to the death. Now search is more like a conversation with a caffein...

NFL to block Super Bowl prediction market commercials
It appears that ads from companies like Polymarket or Kalshi will not air during the upcoming Super Bowl. According to the NFL, the league placed prediction market commercials under its “prohibited ...

WTF is vibe coding?
Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content s...

B&T Television

June

advertising