Tag: advertising | BizAndTech Newswire

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Anthropic commits to keeping Claude ad free unlike rival ChatGPT
Anthropic announced in a blog post that its chatbot Claude will remain ad-free, unlike rival OpenAI, which recently introduced ads to ChatGPT for many users. The company stated this decision aligns wi...

Altman accuses Anthropic of restricting access to Claude Code
Anthropic released four Super Bowl commercials on Wednesday targeting OpenAI users following the company’s announcement of ads on ChatGPT’s free tier. One ad depicts a chatbot offering advice that...

OpenAI’s plan for ChatGPT ads starts with brands, not agencies
The agency whisper network has done more to brief marketers on advertising inside OpenAI’s ChatGPT than the company’s own ads team – a sharp bit of irony for a platform built to have all the ans...

Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
This week’s Media Briefing will explore how a strong Q4 of 2025 gave publishers’ advertising businesses momentum, even as AI and traffic shifts force them to rethink where they can unlock future g...

Hearst rethinks brand safety to unlock news ad yield
Related Insights Advertising around Politics As Trump returns to the White House, media buyers clamp down on brand safety Read More Hearst is ...

Despite saturated live sports calendar, Super Bowl remains north star for brands
Between the Super Bowl, Winter Olympics, March Madness, NBA All Star game and soccer’s World Cup, the sporting planets are aligned for a blockbuster media season through this summer. Media owners...

Snap Embeds AI Across Ad Platform
Snap positioned artificial intelligence (AI) as the core lever for improving advertiser performance and driving more profitable growth during the fourth-quarter earnings call. The company s...

Alphabet Bets $185B on Gemini, Agentic Commerce and Enterprise AI
When Alphabet outlined plans on its fourth quarter earnings call Wednesday (Feb. 4) to invest between $175 billion and $185 billion in capital expenditures during 2026, the range seemed to be less abo...

Senate Bill Would Require Online Platforms to Prevent Fraudulent Ads
A bill introduced Wednesday (Feb. 4) in the U.S. Senate would require online platforms to take “reasonable steps” to prevent fraudulent and deceptive ads. The bill would also strengthen...

Anthropic Says AI Assistant Claude Will Remain Ad-Free
Anthropic will not add advertising to its artificial intelligence (AI) assistant Claude, the company said in a Wednesday (Feb. 4) blog post. “We want Claude to act unambiguously in ...

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