Future of TV Briefing: CTV identity matches are usually wrong
This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
Identity crisis
NFL’s ne...
Retailers Focus on Data and Payments as Shoppers Pull Back
The 21st century retail battle is no longer being waged primarily over assortment, price, or even brand equity.
Retail sales are down, and retailers are leaning on payments, data and person...
A.I. Personalizes the Internet but Takes Away Control
The relentless addition of artificial intelligence in popular apps raises questions about what’s at stake. The answer: the future of the internet and its lifeblood, digital advertising....