Tag: advertising | BizAndTech Newswire

advertising

Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush
No one AI model class will do the best advertising for marketers without the skills of others. The future, according to Publicis Group-owned Epsilon, will be a carefully orchestrated ecosystem – a t...

Pattern Group Revenue Rises 40% as AI Product Discovery Reshapes eCommerce
Pattern Group’s fourth quarter results, posted after the market closed on Thursday (March 5), reflect broader shifts underway in digital retail as brands expand across more marketplaces and artifici...

How brands are measuring value across the entire customer journey
Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders ar...

Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
OpenAI and its first ad tech partner Criteo are framing their pitch around conversational advertising — a format that’s long been promised but rarely delivered at scale. The pitch is landing in cl...

Meta’s AI glasses reportedly send sensitive footage to human reviewers in Kenya
Meta's AI-powered smart glasses could be sending sensitive footage to human reviewers in Nairobi, Kenya, accordin...

OpenAI Develops a ‘Bidirectional’ Audio Model to Boost Voice Assistants
Wow, what a day of news! In case you missed it (which would have been difficult), we broke a number of stories yesterday regarding OpenAI and Anthropic. Most memorable was this piece about the fiery,...

Ohio gambling expansion raises consumer protection concerns after troubling safety scorecard
Ohio’s online gambling market may be booming, but a new national scorecard suggests consumer protections are lagging behind the industry’s rapid growth. A report from the Consumer & Society for P...

Baltimore sues sweepstake operators alleging illegal online gambling targeting residents
The City of Baltimore has launched a wide-ranging lawsuit against several companies behind popular online “social casino” platforms or sweepstakes, accusing them of operating illegal gambling bus...

‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Using large language models for ranking is a future bet, not a current reality at Meta. The company’s CFO Susan Li made the admission at the Morgan Stanley Technology, Media and Telecommunicati...

Target looks to e-commerce, advertising investments to help grow the business
This story was originally published on sister site, Modern Retail. Technology is one of the most important areas Target will invest in with the hopes of returning to profit growth. The company e...

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